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One new advantageous method of advertising that seems to have taken popularity with marketers has been with the use of reverse graffiti. Reverse graffiti is the concept of a non-damaging form of graffiti (i.e.: Reversible). It allows for people to leave messages, without the defacement of any property. Many of these forms of graffiti are literally cleaning art into surfaces.
.jpg "Graffiti Pictures, Graffiti Wallpapers")
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Graffiti Galleries! Perhaps the most popular of all of the forms of reverse graffiti, dust tagging involves removing dust/grime from surfaces, typically with a cloth and some soapy water. Basically, an artistic dusting, as you literally clean your images into the surfaces of objects. Dust tagging has also evolved to include cleaning compacted dirt that layers on roads, though the dirt is typically packed onto the road more tightly - a power washer is required to lift up an image.
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Graffiti Galleries! Dust tagging is common to be placed on opaque walls, or transparent surfaces, allowing for the dust vs. clean to really contrast with each other.
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Graffiti Galleries! Horticulturists discovered a way to create a "moss paint" to paint on surfaces. This paint once prepared, paints a layer of moss and nutrients on any surface. Under the proper growing conditions (shady and moist areas), the moss paint grows out to a fully grown moss, in 2 weeks. It also keeps the original design of what you painted! The texture adds a sharp contrast to any design, and it remains a fantastic, eco-friendly way to create graffiti.
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Graffiti Galleries! This form of reverse graffiti has been around since around 1991, and involves leaving stencils on buildings for long amounts of time (2 months or longer). It is a stencil art, without the paint. This is mainly a "city-only" type of graffiti, as cities are typically the only places with consistent amounts of smog to layer up on the sidewalks and streets. When you finally remove the stencil, there is a contrasting design of all the smog pile-up vs. the cleaner surface of the covered building.
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Graffiti Galleries! Light graffiti is something that seems like it never stopped evolving. There have been multiple forms of light graffiti, from using projectors to cast images onto buildings from far away distances, to using cameras with slow exposure times in order to manipulate pictures while they are being taken.
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Graffiti Galleries! Projectors - Created by the Graffiti Research Lab, the forms of this involve a laptop/projector combination hooked up to a car battery, or electrical outlet. The computer has software to design your own graffiti tag, and allow the projector to be cast onto buildings.
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Graffiti Galleries! Cameras - Made popular recently by the rework by Michael Bosanko, this form of light graffiti involves a camera with a long exposure time (can be 10 seconds, up to an hour). By having a long exposure time, you also have the time to run into a picture being recorded, and manipulate the environment with light. You never physically touch the environment, and are left with awesome photos of a manipulated setting.
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Graffiti Galleries! Though these are more common methods, the concept is to bring a sort of compromise with both sides of graffiti: to be allowed to have a street art, but to avoid damaging any property. This creates an interesting dynamic, as it allows marketers to more easily enter a cultural art form that at one point in time was deemed inaccessible (mainly illegal) to businesses. The fact that marketing with graffiti has been viewed as taboo as it was, allows for companies who use these techniques now to really stand out among fellow advertisers.
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Graffiti Galleries! Everything that is created with reverse graffiti can easily be removed, whether it is by flipping a switch to turn off a light, or using a light soap and water combination to clean the entirety of a surface. Not only easily cleanable, it remains more environmentally friendly than many artistic ventures.
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Graffiti Galleries! If any of this has really grabbed you, I really suggest getting out there and trying it! Reverse graffiti is another great way to not only learn a new street art, but to also look into one of the future areas where marketing will inevitably head.
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